For many of our clients Facebook has become an important referral site and for many it's the number one social referrer. As a result of their efforts - posting regular, engaging updates, responding to comments and creating conversations - most of our clients see a good return in terms of increasing the number of FB fans and increasing levels of engagement.
Mobile is a tricky and talked about subject at the moment. We've put together a mobile presentation to help us share our ideas.
We had a very inspiring time at the AMA Conference in Glasgow recently. A consistent thread throughout the conference was user experience - the emphasis on creating real value through experience. This resonates with the view that whilst traditionally marketing was all about the 'last mile', now it needs to be the whole relationship end-to-end. Whether marketers in the arts/ cultural sector are really up for the change of focus is another matter of course but at the conference there was a lot of enthusiasm from grasping the moment not just as a necessity but more as an actual opportunity. More thoughts on AMA Conference and user experience from Ben's blog post.
It's been interesting to see and feel the growing awareness of clients to not just the importance of SEO but also the requirement for them to engage in order to achieve good results. The importance for them to not just understand but also for them to do.
The doing of course can be quite a task - establishing an SEO strategy and implementing it is no small task - but there is no magic bullet than guarantees you good results and high SEO rankings.
We're pleased as punch at having launched the new War Horse in London microsite for the National Theatre: http://warhorselondon.nationaltheatre.org.uk
We recently came across the popular Wibiya 'webshare' bar recently on the WDM website: http://www.wdm.org.uk/ and thought a quick water-cooler review was in order.
Speed and efficiency are critical when it comes to content delivery. It's common sense, a fast loading website increases a visitors positive experience and will engender greater loyalty and the prospect of return visits.
However, good speed and performance isn't enough in itself - it's most critical when volumes are high. A fast site when visitor traffic numbers are low or just about average is all well and good but if during a 1-2 day spike upwards of 70-80% of your monthly visitors hit your website and your website becomes a sloth moving through treacle ... your audience will not be happy bunnies. Frustration will lead to lost audience, lost leads and lost opportunities.
So, ensuring your users are getting a better than acceptable experience when visting your website at all times is vital. At Tincan we specialise in providing web solutions that do just that, from the smallest to the largest, high performance under high volume is a core aspect to our work. For example, the construction of the Webbler means that Tincan websites such as the National Theatre are amongst the fastest websites in the world even when under extreme volumes of traffic and demand.
The recent launch of the new Sparkler website marked Tincan's first use of Wordpress as a full content management solution.
Thanks to some stirling work from the team and the respective clients, Tincan have just launched 4 sites in one week.
One of our longest running clients, People & the Planet , have relaunched with a new look'n'feel.