For many of our clients Facebook has become an important referral site and for many it's the number one social referrer. As a result of their efforts - posting regular, engaging updates, responding to comments and creating conversations - most of our clients see a good return in terms of increasing the number of FB fans and increasing levels of engagement.
So with the rise of Facebook as an essential marketing tool for organisations, we decided to look into how we could embed an events programme within the social network site.
You can see the results here on our fictitious arts / cultural venue:
Domino Arts Centre Facebook Event Page
Live performances and ticket inventory taken from a venues box office system (in the above demo, PatronBase) and into our Content Management System (in this case Drupal) now allows the website to share information with Facebook users - in this case event and buy ticket info.
The Facebook Event and Buy Ticket Page is a web application that runs in the context of Facebook. The application retrieves the current event information from the website via an exposed web service. We kept the event information short (thumbnail image, event title, more info and buy ticket links) to keep the loading time down with users encouraged to click a link to the website for more information or to book the event - the idea being to drive more ticket sales through the event website.
This demo focuses primarily on business goals and sales (event info and buy tickets) but could equally focus on any other activity via the venue website or for that matter any other service that can channeled for the venue website/ CMS - for example an organisational blog or a user gallery or galleries.
Nobody would want Facebook to become just about sales – that would ignore your efforts to create a community and develop audiences. But everyone needs to make sure their audiences are serviced with functionality that enables them to interact with you as easily as possible.