Institute of Contemporary Arts

Tincan were great to deal with throughout our latest project - redeveloping our website on Drupal, integrating our box office software, migrating our considerable archive of content, refining the design and building fully responsive templates. They successfully married our pared-down minimal aesthetic with a need for increased functionality. They were great to deal with throughout and have delivered a great platform to engage our audiences and members for the foreseeable future.
Douglas McFarlane Head of Digital, Institute of Contemporary Arts

The client

The Institute of Contemporary Arts supports radical art and culture. Through a vibrant programme of exhibitions, films, events, talks and debates, the ICA challenges perceived notions and stimulates debate, experimentation, creativity and exchange with visitors.

The brief

Tincan have been working with the ICA on digital projects since 2006. In that time we’ve delivered the main website design, CMS and ticketing integration, email campaign management, and a plethora of microsites reflecting the ever changing programme at the ICA.

We set out to refresh the digital platform with the aim of bringing the life of the physical place online – through a combination of the curatorial voice of the ICA and the contributions of the diverse range of artists, patrons, members and visitors to The Mall.

We also wanted to create a platform that could provide the basis of a community-contributed archive, this is the subject of a joint NESTA funding bid.

The Checklist 


What we delivered

  • Workshops UX/IA/sitemap
  • Wireframes
  • Design Lead
  • Fully Responsive
  • HTML prototypes
  • Drupal 7 build
  • Project Management
  • eCommerce
  • Ticketing Integration (Patronbase)
  • Content migration
  • Functional & device testing
  • CMS Training
  • Hosting and support

Our process

Working across multiple teams at the ICA, we set out to create an integrated digital platform covering online marketing channels, box office, bookshop and membership. Persona-driven UX workshops established how the ICA’s objectives could best me met – what content should be produced and how it should be prioritised and presented across different channels and different devices. This content model was directly translated into the CMS workflow, forming the basis of a shared organisational understanding that tied together audience, objectives and content.

The project included the automated migration of the ICA’s entire programme history (from Tincan’s previous CMS) and blog (from Wordpress) into Drupal. Integration with the PatronBase ticketing system allowed us to develop a customer single sign on, develop automated synchronisation of the ICA’s event data with the website and members only content. A new shop was built in Drupal’s excellent eCommerce suite Drupal Commerce.

 The Team

  • Michael Kent (Project Manager)
  • Ben Henshall (UX Development, Prototyping)
  • Jason Dean (Drupal Development)
  • Harry Edwards (Drupal Development)
  • Ignacio Bonelli (Content Migration)

"The new site provides a spring board from which the ICA can innovate – whether that’s through tailored members offerings, rich programme content or giving their community the opportunity to contribute to history in the making. It’s a full featured, well integrated, efficient platform for the future."
- Michael Kent, Project Manager

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