Stars Foundation

More than simply building a website, Tincan worked with us to create a bold and intuitive online platform that reflects our brand promise in every way. The team were excellent at ‘interpreting’ the technical realities for us clearly, ensuring the end result not only met our needs but the needs of our target audiences.
Ashley Johnson Senior Comms & Marketing Officer, Stars Foundation

The client

Stars Foundation invests in organisations and ideas that transform the lives of disadvantaged children and their communities globally. They distribute funding to NGOs in some of the worlds poorest countries. Founded in 2001 by Al-Dabbagh Group and based in London, Stars is an independent charity committed to reaching 20 million people by 2020.

The brief

This project was delivered in partnership with Cog Design. The site was an opportunity to refresh their branding and to create a responsive site that made better use of the fantastic photographic archive that Stars Foundation have built up in recent years.

In addition to this, the project was a chance to:

  • Clearly define who Stars Foundation are
  • Promote the Impact Awards and encourage applications at relevant times of the year
  • Be flexible enough to grow to include and promote new award programmes over time - starting with Global Rising Stars
  • Clearly define the geographic regions in which Stars Foundation works
  • Help the NGOs they support worldwide in promoting themselves via the organisation pages and blog

In the autumn of 2014, Stars completed a rebranding with Pentagram and and restructure. Stars asked Cog Design and Tincan to apply the new branding to the website - which we were glad to do! You can find out more about their re-positioning on their blog.

The Checklist 


What we delivered

  • Workshops UX/IA/sitemap
  • Wireframes
  • Design partnership
  • HTML prototypes
  • Fully Responsive
  • Project Management
  • Programme filters
  • ECM integration (Constant Contact)
  • Drupal 7 build
  • CMS Training
  • Functional & device testing
  • Hosting and support

Our process

For this project we worked with Cog Design to deliver workshops around visitor segmentation and both business and website goals. We then worked together to create a comprehensive set of wireframes to layout the user journey for the site. At this point Cog Design worked their magic with the design of the site before we got stuck into the project build, testing and launch.

To help visitors identify the regions in which Stars Foundation work, the site includes a map which clearly identified them. The rollover state also allows visitors to check exactly which countries in each region are eligible. Take a look at the Stars Foundation map.

 The Team

  • Nadine Ishani (Project Manager)
  • Cog Design (Designers)
  • Ben Henshall (UX and prototypes)
  • Harry Edwards (Drupal developer)

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