The Place

It's been great working with Tincan. They have brought new efficiencies, much improved integration with our back-office systems and a hatful of opportunities for the future - always with the aim to make things easier. Working closely with us and our brand design agency, Tincan have been collaborative, friendly and extremely positive throughout.
Tim Wood Director of Communications, The Place

The client

Located in the heart of London, The Place is the UK's premier centre for contemporary dance. The organisation includes a school for full-time vocational dance training, the country’s busiest dance theatre, an internationally acclaimed touring company, an extensive range of participatory programmes for adults and young people and ongoing support and professional development for artists.

The brief

We set out to make a new site that if you’re looking for something, you can find it. If you’re trying to do something, you can do it quickly. A site that reflects much more of the interest, inquisitiveness, knowledge and passion for dance that exists within The Place and furthermore was as easy and quick to update and manage as possible.

To achieve this the new site had to be fully responsive, working as well on mobile and tablets as it does on desktop. It needed to be in tune and integrated with other content sources and channels and types of content - from image galleries and videos, to blog posts and social media. Furthermore we wanted to achieve better integration with Spektrix (The Place's ticketing system) to provide improved marketing opportunities as well as time and efficiency savings.

The Checklist 


What we delivered

  • Workshops UX/IA/sitemap
  • Content Strategy
  • Wireframes
  • Design partnership
  • Fully Responsive
  • Project Management
  • Drupal 7 build
  • User Registration
  • ECM integration (Dotmailer)
  • Payment Gateway (Worldpay)
  • Ticketing integration (Spektrix)
  • Content migration
  • Multi-step transactional forms
  • Functional & device testing
  • CMS Training
  • Hosting and support
ooh snazzy

Our process

We started addressing through a series of workshops - initially around mobile - and building the project out from there.

As a collaborative project between The Place (as client), Draught (as design and brand agency) and Tincan (as UX, web and technical agency) one of the key challenges was to establish a strong working relationship.

A significant piece to The Place redevelopment was the re-engineering of their schools application process. A complex piece in itself it allows applicants to register, fill-in, make payment for and finally lock and submit their application. During this they can save, leave and return to the application process at any time and pick up where they left off, review and print it off. Meanwhile The Place can interrogate the data and download incomplete or complete submissions.

Another key piece to the project was development for the LCDS (school) application process and workflow. This functionally complex piece incorporates user registration and recognition (including saving and remembering of previously submitted form data), multi-step form submission (with bespoke messaging between form steps), wide range of form elements (from standard form elements such as text, input and date fields through to image upload and ability to duplicate field collections), form review (with quick edit functionality to edit previous form steps), integration (with WorldPay payment gateway to allow application fees to be paid online), form locking (to prevent further editing once the fee has been paid) and various data export functions for The Place so they can access and complete and incomplete applications. There's also user messaging around key points in the user journey. This isn't your standard form.

 The Team

  • Brian Healy (Project Manager)
  • Jason Dean (Back End Developer)
  • Ben Henshall (Front End Developer)
  • Draught Associates (Designers)
  • Rob Varkonyi (Senior Drupal Developer)
  • Mariana Paz (Drupal Form Builder)
  • Ignacio Bonelli (Data Migration)

"I like the way that pages can be published across all The Place mini-sites. We implemented the PURL module, so each site has its own theming and contexts, and managing content is a doddle for editors."
- Jason Dean, Drupal Developer, Tincan

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