Becca brings her digital marketing skills and love of the arts to Tincan. Helping clients get the best out of their websites, Becca role is to lead and advise on a range of digital marketing activities - from PPC Management, to SEO through to crafting compelling and engaging content.
Becca has a range of experience delivering high profile marketing campaigns in the arts and entertainment sectors. Becca joined us from J.K. Rowling's Pottermore where she helped create and promote all kinds of wondrous, wizardy stuff. Passionate about crafting communications that resonate, she has a strong track record driving innovation and engagement for a range of organisations including J.K. Rowling’s Pottermore, IdeasTap and The Albany. Becca loves harnessing data and insights to inform strategy and is experienced across the full marketing mix including print, ECRM, social media, influencers, copywriting, PPC and content generation. She also holds an MA in Arts Management from Goldsmiths.
Despite the rise and rise of social media, influencers and apps, email marketing is still a powerful tool in many marketers’ arsenal.
Building content into your marketing plan