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Young Vic

The Young Vic is the country's leading home for younger theatre artists and has one of the most diverse and engaged audiences in London and the UK. Creatively, the Young Vic presents seasons of work by new directors in tandem with productions by some of the great directors of the world.

It is fiercely creative, producing work of the highest quality, made available at affordable prices. It has established a powerful reputation at home and abroad. In particular, the Young Vic is recognised as the major theatre in this country in which young directors can develop and practise their art.

Working with Tincan has been an absolute pleasure for the Young Vic. Tincan took on a complicated project and rose to the challenge, delivering a beautiful new website we couldn’t be happier with.

Leon Puplett, Digital Manager

The Challenge

Young Vic were stuck on an outdated website that fast reaching a point where it was increasingly difficult and costly to maintain. Additionally, the existing website wasn’t responsive and was extremely difficult to navigate on mobile and tablet devices, all of which lead to a poor user experience.

A new responsive design, with improved structure, better user-focused content and clearer calls-to-action was required. Moreover, to create a seamless user experience from homepage to checkout the new website needed to be integrated with Tessitura API and TNEW (Tessitura Network Express Web™).

Young Vic laptop screen

The Solution

We ran an analysis across the whole site including the purchase pathway, website data and ticketing traffic and conducted UX exercises which helped us develop a new, seamless user experience from homepage to checkout. 

Developed in Drupal 8, integration with Tessitura API and TNEW was crucial. This required both technical development and also working closely with a number of other technology partners. To help bring the various pieces together, we provided a consistent voice to help Young Vic with a single, unified picture on the new platform, again from homepage to checkout.

The Young Vic is a destination for passionate ticket buyers - it averages 93% ticket sales - so whilst selling tickets is always a challenge, equally important was to develop a brilliant and reliable site on a stable platform that could handle the demands of sales peaks generated by crucial on-sales. It was crucial that the new site was built on robust hosting and scalable technology. To ensure this was met, we carried out extensive benchmarking (via Queue-IT) to ensure the new site was going to launch smoothly and meet instant demands.

Young Vic mobile screens

The Tincan team have perfectly complimented ours and they very much feel like part of the YV family. Their openness, attention to detail and pragmatic approach has been integral to our collaborations and we look forward to continuing to work with them in the future.

Stacy Coyne, Director of Marketing & Press

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