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The Royal West of England Academy (RWA) is a world-class visual art gallery and drawing school located in Bristol. It is the UK's only regional Royal Academy of Art.

The RWA offers an extensive programme of exhibitions, events, talks and lectures. The RWA Drawing School offers an extensive range of workshops and courses and additional commercial activities include venue hire, a shop, cafe and bar.

From the start, the Tincan team understood the unique set of challenges that faced us and were entirely sensitive and responsive to those issues.

Holly McGrane, Marketing Manager

The Challenges

The RWA website is, for many audiences, a first point of contact and the RWA wanted to significantly improve this experience, transform the user journey as a whole and lay the foundations for future development. The old RWA site was flat, not designed for mobile and difficult to manage. It wasn't fit-for-purpose. RWA was also part way through a rebrand which needed to be carried through to their online properties. Moreover RWA had multiple websites that needed to be pulled together into a single destination for all audiences across multiple platforms.

The work that was undertaken at the beginning of the process allowed us to share our concerns and dreams for the site, but also forced us to ask some important questions of ourselves.

Holly McGrane, Marketing Manager

The Solution

We began by getting to know RWA as a business and their audiences. We ran workshops to gain a clear picture of user requirements for the new websites. Within these workshops we:

  • Set organisational and project aims
  • Identified detailed user personas to design the new site
  • Developed a new structure
  • Teased out content requirements
  • Worked up wireframes and new layouts

In collaboration with Spy Studio (RWA's brand agency), we worked with the finished rebrand and created a new, fully responsive design. Matched to the outcomes of the previous workshops this allowed us to develop a single site that served all RWA's audiences.

The Results

RWA Laptop screen

The end result totally satisfies what we wanted for the site and is testament to how well Tincan understood our audience’s needs and motivations.

Holly McGrane, Marketing Manager
RWA mobile screens

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