Search Engine Optimisation is probably the most well known of the various Search Engine Marketing channels (SEM).
SEO is about ensuring that your customers can find you easily when they search for something relevant on any search engine.
Currently, the biggest player in this field - by a long shot - is Google. Second place goes to Bing.
All search engines are constantly trying to ensure that they deliver their customers with the most useful and relevant information to them. This means that the goal posts - in some areas - are constantly moving and there's no sure-fire way to 'win' at SEO. And we'd recommend that you should be suspicious of anyone who tells you otherwise!
Here at Tincan, we build a lot of the technical requirements for SEO into our websites as standard. This leaves the rest up to editors to ensure that the right fields are populated with the right content.
But over time, as we all know, things change. New technologies are released. Staff change and content can vary in quality. It's worth setting aside time and resources to conduct regular audits to check in, spring clean and plan for the future.
An SEO audit can help you to take stock of where you are and where you want to go. It's a great opportunity to make sure that you are doing the best you can to speak to your audiences in the most appropriate way.
As part of an SEO audit, we'll go back to your business goals and personas to ensure that we're all clear on what you want out of your website.
We'll use a range of tools to check that your site build is up to date and advise on any changes that may need making.
We'll also review your content and highlight areas where we think you need to review, reconsider or remove content. We can also provide a reminder of the relevant fields in your CMS that you need to make sure to create and enter content for when creating new content.
We'll also identify any inbound links that may be damaging your brand and we may spot relationships with referrers that you may wish to foster in real life.
Essentially, we want to make sure that you are getting traffic which is relevant and valuable to you and your organisation. We want to help you make sure that your website represents good value for money and that, in turn, it give you a good return on investment.
What other support can Tincan offer?
Other Search Engine Marketing techniques we can help with include AdWords and Ad Grants Management.
You may also want to check out our Analytics support which will help you measure the success of the work we do with you.